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Business Research Methods
Donald R. CooperWilliam Emory
出版Irwin, 1995
主題Business & Economics / GeneralBusiness & Economics / TrainingBusiness & Economics / Industrial Management
ISBN02561377739780256137774
URLhttp://books.google.com.hk/books?id=Am21AAAAIAAJ&hl=&source=gbs_api
註釋Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.