登入
選單
返回
Google圖書搜尋
Internet Marketing For Dummies
Frank Catalano
Bud E. Smith
出版
Wiley
, 2000-11-15
主題
Computers / Internet / General
ISBN
0764507788
9780764507786
URL
http://books.google.com.hk/books?id=Amj7_Goaut8C&hl=&source=gbs_api
註釋
This update to
Marketing Online For Dummies
includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.