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Business: a Changing World
O. C. Ferrell
Geoffrey A. Hirt
Linda Ferrell
Suzanne Iskander
Peter Mombourquette
出版
McGraw-Hill Education
, 2017-02-28
主題
Business & Economics / General
ISBN
125910267X
9781259102677
URL
http://books.google.com.hk/books?id=An0qtAEACAAJ&hl=&source=gbs_api
註釋
Ferrell, Business: A Changing World
reflects the many dynamic changes in the business environment related to how managers make decisions.
Business: A Changing World
helps students to understand how the functional areas of business have to be coordinated as the economy, technology, global competition, and consumer decision making continue to evolve.
Ferrell
presents concepts that entry-level students can understand and learn in a one-semester course. With the most up to date content and technology available,
Business: A Changing World
represents the best value available in the brief Introductory Business market today. What sets Ferrell apart is an unrivaled mixture of topical depth, current content and student-focused design and pedagogy. Ferrell offers a real-world, skill-building, decision-focused framework in a compact and user-friendly format providing instructors the opportunity to cover all key business concepts in a single semester.