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其他書名
A Hands-On Approach
出版Wiley, 1999-03-22
主題Social Science / Media Studies
ISBN081380292X9780813802923
URLhttp://books.google.com.hk/books?id=AnJlhzX3SiwC&hl=&source=gbs_api
註釋A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.