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What is Strategy, and Does it Matter?

Richard Whittington

出版	Routledge, 1993
主題	Business & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN	04150738559780415073851
URL	http://books.google.com.hk/books?id=ApcoAQAAMAAJ&hl=&source=gbs_api

註釋

Has orthodox strategic management failed? What are the alternatives? This book challenges the basic assumptions of management orthodoxy. Markets are too hostile, competitors too dissimilar, and managers too irrational for conventional strategic planning to work. In these conditions, the author argues, strategists must choose between short-term efficiency, craft-like adaptability and internationally sensitive opportunism.