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Google圖書搜尋
International Marketing Strategy
Isobel Doole
Robin Lowe
Alexandra J. Kenyon
其他書名
Analysis, Development and Implementation
出版
Cengage Learning
, 2022
主題
Business & Economics / Economics / General
Business & Economics / Commerce
ISBN
1473778697
9781473778696
URL
http://books.google.com.hk/books?id=AtukzgEACAAJ&hl=&source=gbs_api
註釋
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy.Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.