登入選單
返回Google圖書搜尋
Strategic Management
Upendra Kachru
其他書名
Concepts and Cases
出版Excel Books India, 2009
ISBN81744642479788174464248
URLhttp://books.google.com.hk/books?id=AunEMmTu7fkC&hl=&source=gbs_api
EBookSAMPLE
註釋Every manager ought to see himself as a strategist because, as organizations become increasingly flat in structure, managers at all levels are becoming increasingly involved in strategy formulation. An understanding of the basics of strategic management will stand them in good stead whichever area they may be in. The nuances of strategic management are examined in great depth in this book, which includes a supplement that unfolds the historical process and growth of strategic thinking in India.This book is unique and original in the way it has been organized and the material that has gone into it. The theoretical concepts included are the state-of-the-art positions on the subject, and the text has thus been divided into four Parts. Each Part has three chapters and is self-sufficient, providing an insight into a specific aspect of strategic management. The first two chapters give a broad understanding of the general principles and concepts, and the third chapter provides the relevant tools. All the basic concepts in the text are supported with examples that reflect benchmarks. Definitions and Terminology are given at the end of every chapter, and a recapitulation to embed the learnings follows. The questions have comments at the end, with a note indicative of the content of the answers. At the end of the book is a Glossary of Terms. Ten world class studies of Indian companies, from India's premier B-school, IIM Ahmedabad, authored by the best teachers in the country including the legendary Prof CK Prahalad himself are included. These are apart from several other case studies that are used to illustrate various concepts. All in all, this award-winning book is just about the most comprehensive, easy to read, up-to-date, entertaining and enlightening exposition on this vital subject as the reader is likely to come across, and represents great value for students, laymen and faculty alike.