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Business Research Methods

Donald CooperPamela Schindler

出版	McGraw-Hill Education, 2010-08-26
主題	Business & Economics / Operations Research
ISBN	00733737029780073373706
URL	http://books.google.com.hk/books?id=AvJjPwAACAAJ&hl=&source=gbs_api

註釋

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.