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Contemporary Marketing
Louis BooneDavid Kurtz
出版Cengage Learning, 2011-01-01
主題Business & Economics / General
ISBN11112217829781111221782
URLhttp://books.google.com.hk/books?id=AwnFwAEACAAJ&hl=&source=gbs_api
註釋CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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