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Persuasive Advertising
J. Armstrong
其他書名
Evidence-based Principles
出版
Palgrave Macmillan UK
, 2010-05-26
主題
Business & Economics / Marketing / General
Business & Economics / Management
Business & Economics / Sales & Selling / General
Business & Economics / Advertising & Promotion
ISBN
1403913439
9781403913432
URL
http://books.google.com.hk/books?id=Azk7zwEACAAJ&hl=&source=gbs_api
註釋
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
