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Google圖書搜尋
Foreign Advertising in China
Jian Wang
其他書名
Becoming Global, Becoming Local
出版
Wiley
, 2000-08-16
主題
Business & Economics / Management
Business & Economics / General
ISBN
0813818281
9780813818283
URL
http://books.google.com.hk/books?id=B4V9QgAACAAJ&hl=&source=gbs_api
註釋
Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.
