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其他書名
Strategies to Promote Social Change
出版Jones & Bartlett Publishers, 2013
ISBN14496452329781449645236
URLhttp://books.google.com.hk/books?id=B6Zz0ZrSvfIC&hl=&source=gbs_api
EBookSAMPLE
註釋"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.