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The World of Consumption
Ben FineEllen Leopold
其他書名
The Material and Cultural Revisited
出版Routledge, 2002-06
主題Business & Economics / GeneralBusiness & Economics / Economics / GeneralBusiness & Economics / Economics / Theory
ISBN11344668039781134466801
URLhttp://books.google.com.hk/books?id=BAOCAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In the opinion of many people the last decade saw the arrival of the `consumer society'. However, the response of social theory to consumerism has been barely appropriate to the scale of the changes. As an antidote to this, the authors propose the adoption of a new, more inclusive theoretical approach, based on "systems of provision". This emphasises different forms of determination for different products. It also emphasises the essential continuity between the various aspects of consumption: production, distribution, marketing, advertising and sales.