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Business Comes to the Expert
Brenda RichardsGreenway Communications
其他書名
A Proactive Marketing Plan for Professional Practice Firms
出版Greenway Communications, 2008-04
主題Architecture / Professional PracticeArchitecture / RegionalBusiness & Economics / Marketing / GeneralBusiness & Economics / Industrial Management
ISBN09785552529780978555252
URLhttp://books.google.com.hk/books?id=BJjTNwAACAAJ&hl=&source=gbs_api
註釋How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers. Business Comes to the Expert: A Proactive Marketing Plan for Professional Practice Firms instructs readers in new ways of thinking about marketing. They also get the strategies and tools they need to put these concepts into practice. Business Comes to the Expert will help professional practice firms create a marketing plan, manage it on a daily basis, and drive business to the firm. The process outlined in Business Comes to the Expert relies on a simple management tool - the to-do list - to develop tasks, identify responsible parties, set deadlines, and create agendas and milestones. Authors Brenda Richards and Kathleen Soldati instruct readers on how to use a firm's greatest asset - its knowledge - to signal that it has what the market is seeking. Through knowledge management, a firm can draw business to its door by capturing prospects' attention with story ideas. By signaling to would-be clients "I know what you want and I've got it," firms will capture a marketing advantage that ultimately drives success.