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Essentials of Strategic Management

出版	Prentice Hall, 2003
主題	Business & Economics / EntrepreneurshipBusiness & Economics / Management ScienceBusiness & Economics / Strategic PlanningSocial Science / Research
ISBN	013046595X9780130465955
URL	http://books.google.com.hk/books?id=BPAJAQAAMAAJ&hl=&source=gbs_api

註釋For undergraduate and graduate courses in Strategic Management and Business Policy. This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations. - NEW - Complementors as other stakeholders have been added to Porters model of industry analysis in Chapter 3. Expands industry analysis to include those firms whose products complement those in the industry being analyzed. - NEW - International entry options have been added to discussion of horizontal growth strategy. Provides students with increased international coverage and expands horizontal growth to include entry into other countries. - NEW - Greiners crises of growth is extended to additional stages of corporate development in Chapter 8. Shows students how each stage of development is accompanied by growing pains that force the organization to change. - NEW - The discussion of finan