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A Practical Approach for the New Millennium with Data Disk Package
出版McGraw-Hill Higher Education, 1999-10
主題Business & Economics / Marketing / Research
ISBN00723584409780072358445
URLhttp://books.google.com.hk/books?id=BQ4PGQAACAAJ&hl=&source=gbs_api
註釋This book, which represents a departure from the standard offerings for this course, is distinctive in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical information research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, it is so replete with real-world material that it allows students to see the immediate value of marketing research.