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Media Relations

Basskaran Nair

出版	Marshall Cavendish Academic, 2004
ISBN	98121022729789812102270
URL	http://books.google.com.hk/books?id=BazjAAAAMAAJ&hl=&source=gbs_api

註釋

Explores how the mainstream communication practices are changing significantly to factor in the new technologies; the practice of communication must take a sharp turn from Main Street to Cyber Street in terms of understanding the new tools, techniques and strategies.