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Google圖書搜尋
Advertising and Promotion Management
Paul W. Farris
John Quelch
其他書名
A Manager's Guide to Theory and Practice
出版
Robert E. Krieger Publishing Company
, 1987
主題
Business & Economics / Advertising & Promotion
ISBN
0835752054
9780835752053
URL
http://books.google.com.hk/books?id=BeuhAAAACAAJ&hl=&source=gbs_api