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Strategic Marketing for Nonprofit Organizations

Philip KotlerAlan R. Andreasen

出版	Prentice Hall, 1991
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Nonprofit Organizations & Charities / General
ISBN	01385193239780138519322
URL	http://books.google.com.hk/books?id=Bg5HAAAAMAAJ&hl=&source=gbs_api

註釋

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.