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Consumer Behavior in Fashion
Michael R. SolomonNancy J. Rabolt
出版Pearson/Prentice Hall, 2009
主題Art / Design / GeneralBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Industries / Fashion & Textile IndustryDesign / Fashion & AccessoriesJuvenile Nonfiction / Technology / General
ISBN01317147409780131714748
URLhttp://books.google.com.hk/books?id=BgNFAAAACAAJ&hl=&source=gbs_api
註釋In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers