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Advertising, Alcohol Consumption, and Abuse
Joseph C. Fisher
其他書名
A Worldwide Survey
出版
Bloomsbury Academic
, 1993-08-30
主題
Business & Economics / Marketing / General
Business & Economics / General
ISBN
031328959X
9780313289590
URL
http://books.google.com.hk/books?id=BlvgAAAAMAAJ&hl=&source=gbs_api
註釋
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
