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出版Hachette UK, 2012-04-26
主題Business & Economics / MotivationalBusiness & Economics / GlobalizationBusiness & Economics / Economics / ComparativeSelf-Help / Personal Growth / SuccessPolitical Science / GlobalizationBusiness & Economics / General
ISBN07553623819780755362387
URLhttp://books.google.com.hk/books?id=BohF5P3Lm_cC&hl=&source=gbs_api
EBookSAMPLE
註釋Globality primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. GLOBALITY radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive.