Whatever Happened to Old-Fashioned Common Sense?
Professional football quarterbacks all possess the ability to break down the details and objectives of every play, and then intelligently dissect them to make the necessary adjustments while in the comfortable confines of the film room. However, the only thing that actually matters is what decisions he makes on third and eleven, the team down by five points, less than two minutes remaining on the clock, and an all-pro linebacker closing in from the back side. How does he respond when he is actually facing the pressures of game conditions? Philosophically knowing how to play the game makes for insightful discussions, but successfully playing the game is the only way to win...
After two decades in corporate America, Brian Keith Jones was unexpectedly presented with the opportunity to do what most business managers claim that they would like to do, become a business owner. It was soon apparent that his experience, world-class education, and "traditional" business skills were not going to cut it in the reality of running his own business. What his skill set lacked was common sense. "Over the first six months," Jones writes, "I managed to clear away much of the smoke from the organization, divorced myself from all of the common knowledge I had once held so dear, and learned more about managing a business in that short span than in the previous twenty years." In The Full Contact Rules for Business, Jones challenges some of the most accepted habits found in the corporate world and takes the unorthodox approach of testing their validity against the world of a professional football team. In this context, routine actions suddenlyappear questionable, while others are revealed as ridiculous.
