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Advertising as a Major Source of Human Dissatisfaction

Chloé MichelMichelle SovinskyEugenio ProtoAndrew J. Oswald

其他書名	Cross-national Evidence on One Million Europeans
出版	University of Warwick, Centre for Competitive Advantage in the Global Economy, Department of Economics, 2019
URL	http://books.google.com.hk/books?id=Bw7HwgEACAAJ&hl=&source=gbs_api

註釋Advertising is ubiquitous in modern life. Yet might it be harmful to the happiness of nations? This paper blends longitudinal data on advertising with large-scale surveys on citizens' well-being. The analysis uses information on approximately 1 million randomly sampled European citizens across 27 nations over 3 decades. We show that increases in national advertising expenditure are followed by significant declines in levels of life satisfaction. This finding is robust to adjustments for a range of potential confounders -- including the personal and economic characteristics of individuals, country fixed-effects, year dummies, and business-cycle influences. Further research remains desirable. Nevertheless, our empirical results are some of the first to be consistent with the hypothesis that, perhaps by fostering unending desires, high levels of advertising may depress societal well-being