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Retail Management
Barry BermanJoel R. Evans
其他書名
A Strategic Approach
出版Prentice Hall, 1998
主題Business & Economics / ManagementBusiness & Economics / Industries / RetailingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Distribution
ISBN01361382929780136138297
URLhttp://books.google.com.hk/books?id=BwLYAAAAMAAJ&hl=&source=gbs_api
註釋Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information. Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct.