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16th Annual Conference : Back to Basics, the 4 Ps Revisited : Cranfield School of Management July 1983
出版Cranfield Press, 1985
主題Business & Economics / Marketing / General
ISBN09029378639780902937864
URLhttp://books.google.com.hk/books?id=BwYcAQAAMAAJ&hl=&source=gbs_api