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From Politics to Profit
Minko Sotiron
其他書名
The Commercialization of Canadian Daily Newspapers, 1890-1920
出版McGill-Queen's Press - MQUP, 1997
主題Business & Economics / GeneralBusiness & Economics / Industries / ManufacturingLanguage Arts & Disciplines / JournalismSocial Science / Media Studies
ISBN07735137529780773513754
URLhttp://books.google.com.hk/books?id=Bwfh5Gv3aswC&hl=&source=gbs_api
EBookSAMPLE
註釋Minko Sotiron describes how, in their drive to maximize profits, publishers abandoned partisan politics and adopted sensationalistic journalism to build audiences for advertisers. He analyses the changes newspapers underwent in both content and appearance as the number of "fluff" pieces increased and hard news stories decreased, headlines became larger, prose became simpler, and illustrations and photographs became more abundant. From Politics to Profit highlights the increasingly powerful role of the press barons - Lord Atholstan, John Ross Robertson, Joseph Atkinson, Walter Nichol, Clifford Sifton, and the Southam family. Sotiron provides a case study of the first Canadian newspaper chain, which formed the basis for modern mass communication empires, and shows how the Southams contributed to the disappearance of independent newspapers in Canada.