登入選單
返回Google圖書搜尋
其他書名
How to Prepare Them, how to Use Them
出版Boston, 1996
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Industries / Retailing
ISBN07506202189780750620215
URLhttp://books.google.com.hk/books?id=BxUnGQAACAAJ&hl=&source=gbs_api
註釋Retailing combines, as a business, a unique set of problems with an endless variety of solutions. Retail Marketing Plans is the only book which addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. Professor Malcolm McDonald uses his experience as a consultant to retailing operations internationally to show marketing managers and directors within the sector how best to achieve their long term goals. Christopher Tideman adds the dimension of a lifetime of practical experience at the most senior levels in some of the world's leading retail organizations. Malcolm McDonald leading figure in field of marketing Christopher Tideman provides practical experience at the most senior levels in some of the world's leading retail organizations The only book which addresses marketing planning applied in a retailing context