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Neil H. Borden Papers

Neil Hopper Borden

出版	1925
URL	http://books.google.com.hk/books?id=BzPCswEACAAJ&hl=&source=gbs_api

註釋

The collection documents Professor Neil H. Borden's research and teaching at Harvard Business School as well as his research, writings, speeches, and consulting work. His research emphasized the role of advertising as a driving force in business and illustrates the expansion of the role of advertising in the teaching of business. Materials include correspondence, notes, consulting reports, speeches, publications, advertising clippings and surveys, as well as a small amount of teaching notes for classes he taught abroad and a film focused on marketing.