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The World's Best-known Marketing Secret
Ivan R. Misner
其他書名
Building Your Business with Word-of-mouth Marketing
出版Bard & Stephen, 1994
主題Business & Economics / Marketing / General
ISBN18851670409781885167040
URLhttp://books.google.com.hk/books?id=C2r26WBNz7EC&hl=&source=gbs_api
註釋Ivan R. Misner shows how to build a dynamic, thriving business using the oldest and most effective marketing strategy ever devised--word-of-mouth advertising. Misner presents a proven model for developing your own W-O-M marketing plan, revealing key techniques for turning positive word-of-mouth into hot sales.