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ABC's of Relationship Selling through Service

出版	McGraw-Hill Education, 2012-10-10
主題	Business & Economics / Sales & Selling / General
ISBN	00780289309780078028939
URL	http://books.google.com.hk/books?id=CA9RpwAACAAJ&hl=&source=gbs_api

註釋ABC’s of Relationship Selling 12e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.