登入選單
返回Google圖書搜尋
Luxury Special Issue (part 2)
Steven Hayes
其他書名
18
出版Emerald Group Publishing Limited, 2014
ISBN178441168X9781784411688
URLhttp://books.google.com.hk/books?id=CESHAQAACAAJ&hl=&source=gbs_api
註釋Due to the enduring attraction of the luxury fashion market our 2013 Special Issue (17.4) on the subject was so well subscribed with interesting and informative research we extended it to two parts over two years - what a luxurious position to be in! In this second part of the special issue on luxury fashion branding, the Journal of Fashion Marketing and Management brings to you a series of high impact studies. Papers presented in this issue investigate personal gifting of luxury products, consumers' expectations of service quality in luxury, and the consumer-brand relationships of step-down l.