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Music in the Market
Don Cusic
出版Popular Press, 1996
主題Business & Economics / Industries / GeneralMusic / Business AspectsSocial Science / Popular Culture
ISBN08797269469780879726942
URLhttp://books.google.com.hk/books?id=CEt9fa9ZKSYC&hl=&source=gbs_api
EBookSAMPLE
註釋Here is a detailed overview of the business of popular music. No study of popular music - its artists, recordings, and songs - is complete without perspective on the companies that deliver this music to the public. Don Cusic shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels. Students and scholars of popular culture, as well as fans of popular music, will find Music in the Market invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers.