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Designing Health Communication Campaigns
Thomas E. Backer
其他書名
What Works?
出版SAGE, 1992
ISBN14833255209781483325521
URLhttp://books.google.com.hk/books?id=CImHzQEACAAJ&hl=&source=gbs_api
註釋This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.