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Consumer Research
Morris B. Holbrook
出版SAGE, 1995-06-09
主題Business & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / General
ISBN08039729709780803972971
URLhttp://books.google.com.hk/books?id=CJs5DQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.