Hallyu White Paper 2018

1. Inteoduction to the Hallyu(The Korean Wave) White Paper, 2018

2. Hallyu, Again at the starting Point

1) Hallyu and the social imaginary in the age of digital technology

2) Efficacy of Hallyu:beyond industry, beyond superpower

3) Universality and particularity of K-pop as a glocal culture

4) New media and K-pop

5) Q&A about Hallyu, the Second Story