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Advocacy and Organizational Engagement
Lukasz M. Bochenek
其他書名
Redefining the Way Organizations Engage
出版Emerald Group Publishing, 2019-10-11
主題Business & Economics / Organizational DevelopmentBusiness & Economics / Corporate GovernanceBusiness & Economics / Public RelationsBusiness & Economics / Organizational Behavior
ISBN17897343989781789734393
URLhttp://books.google.com.hk/books?id=CPGyDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions cooperate together.
For individuals, organizations and companies to be heard and have an impact, they need to cut through the noise by focusing on the quality and originality of their communications. This book analyzes the development of corporate communications and advocacy management within a number of contexts, including social media, marketing influencers, public relations and corporate social responsibility.
To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M. Bochenek blends theoretical reflection with practical implementation and provides the reader with management models, strategic advice, questionnaires and tools. This makes Advocacy and Organizational Engagement a beneficial read for both scholars and practitioners working in the field of organizational development and business strategy.