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Social Commerce (deutsch)
Paul Marsden
其他書名
Die Monetarisierung Von Social Media
出版GRIN Verlag, 2010-03-19
主題Business & Economics / Sales & Selling / GeneralLanguage Arts & Disciplines / Communication Studies
ISBN36405603109783640560318
URLhttp://books.google.com.hk/books?id=CQx3d8Ue1jsC&hl=&source=gbs_api
EBookSAMPLE
註釋Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.