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Advertising in Contemporary Society
Kim B. RotzollJames E. HaefnerSteven R. Hall
其他書名
Perspectives Toward Understanding
出版University of Illinois Press, 1996
主題Business & Economics / Advertising & PromotionLanguage Arts & Disciplines / GeneralLanguage Arts & Disciplines / ReferenceSocial Science / Media Studies
ISBN02520654259780252065422
URLhttp://books.google.com.hk/books?id=CSABqkkgRXQC&hl=&source=gbs_api
EBookSAMPLE
註釋Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.