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An Empirical Investigation of how the Impact of the Four Self-congruity Types on Brand Attitude Varies Depending on an Individual's Self-construals, Cosmopolitan and Local Orientation

Héctor González Jiménez

出版	University of Bradford, 2014
URL	http://books.google.com.hk/books?id=CSe1zQEACAAJ&hl=&source=gbs_api