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Purchasing Behavior and Personal Attributes
William F. MassyRonald E. FrankThomas Lodahl
出版University of Pennsylvania Press, 2018-01-09
主題Business & Economics / Consumer BehaviorPsychology / Social Psychology
ISBN15128178569781512817850
URLhttp://books.google.com.hk/books?id=CU0rEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.