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Global Business
Michael R. Czinkota
出版
Harcourt College Publishers
, 2001
主題
Business & Economics / International / General
Business & Economics / Management
ISBN
0030006597
9780030006593
URL
http://books.google.com.hk/books?id=CVhEe-0IbhUC&hl=&source=gbs_api
註釋
This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years. This abridged version of "International Business" offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years, while the most up-to-date market developments are reflected in the text's boxes, tables, figure, chapter content, and case material. The book includes new Internet research activities and a revised video case package, and assesses the impact of technology and e-commerce on business communications, channels, logisitics and research.