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Becoming a Global Audience
Vamsee Juluri
其他書名
Longing and Belonging in Indian Music Television
出版P. Lang, 2003
主題Art / Business AspectsEducation / Teaching / Subjects / Arts & HumanitiesForeign Language Study / MiscellaneousHistory / Asia / GeneralLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / JournalismLiterary Criticism / GeneralPerforming Arts / Film / GeneralPerforming Arts / Television / GeneralSocial Science / Customs & Traditions
ISBN08204557929780820455792
URLhttp://books.google.com.hk/books?id=CZSFAAAAIAAJ&hl=&source=gbs_api
註釋What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this «Indianization» is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of «Top Ten» shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization.