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Australian Sales Management
Guy CallenderKevin P. Reid
出版Macmillan Education AU, 1993
主題Business & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Industries / General
ISBN07329129899780732912987
URLhttp://books.google.com.hk/books?id=C_8WB26kpvsC&hl=&source=gbs_api
EBookSAMPLE
註釋Textbook for students of sales management courses. Combines theoretical work on management of a sales team with practical references to the Australian business environment. Begins with an introduction to the special conditions of sales management in Australia and proceeds with an examination of managing the workforce, general management skills, financial skills for sales managers and a discussion of contemporary issues such as ethics and quality. Each chapter includes review questions and a brief case study. Includes a glossary and index. Guy Callender lectures in organisational behaviour and management and has experience in business administration and small business management. Kevin Reid teaches in sales management, marketing and distribution.