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其他書名
An Introduction to Hospitality Management
出版Noordhoff Uitgevers, 2018
主題BUSINESS & ECONOMICS / Small Business
ISBN90018857999789001885793
URLhttp://books.google.com.hk/books?id=C_gHuAEACAAJ&hl=&source=gbs_api
註釋The second edition of "Hospitality Experience"offers you an exciting introduction to key aspects of hospitality management. The book's main strenght is that it shows you step-by-step how to create and manage those unique hospitality experiences. You will benefit from the book's integrated set of cases and examples. The book has a very clear structure: 1. What is hospitality management? 2. Who are the players involved in it, also beyond the borders of the hospitality industry itself and in the future? 3. How to design, delever and manage the ultimate hospitality experience? Why choose "Hospitality Experience": - It provides a complete overview of the hospitality industry; it introduces you to the basics of hospitality management; it offers you exciting analysis as well as cases and practical examples, which have been updated in this second edition; the second edition also includes a new chapter on intercultural hospitality experiences. "Hospitality Experience" is primarily designed for first-year students in Hospitality Management and Hotel Management."