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The Story Factor
Annette Simmons
其他書名
Inspiration, Influence, and Persuasion through the Art of Storytelling
出版
Basic Books
, 2009-03-17
主題
Business & Economics / Business Communication / General
Self-Help / Communication & Social Skills
Business & Economics / Business Communication / Meetings & Presentations
Self-Help / Personal Growth / Success
Self-Help / Creativity
Performing Arts / Storytelling
Reference / Writing Skills
ISBN
0786736569
9780786736560
URL
http://books.google.com.hk/books?id=Cf-IEUgte9oC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business
Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
