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Breakthrough Branding
其他書名
How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
出版Hachette UK, 2012-06-07
主題Business & Economics / ManagementBusiness & Economics / Entrepreneurship
ISBN14736435469781473643543
URLhttp://books.google.com.hk/books?id=CfJ8DAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos — successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.