Knowing how to make good cocktails is not enough to be a great bartender, you also have to know how to connect with the people who sit in front of you at the bar. "The Professional Bartender" not only includes the technical aspects of the profession (such as the preparation of cocktails, the choice of ingredients and the selection of utensils), but also delves into the human side of the bartender. Guided by Diego Álvarez, a specialist with more than 15 years of experience, we will learn to create meaningful relationships with our clients and meet their needs in a personalized way. We'll discover how empathy and customer service are critical to creating a memorable bar experience, and how little things like remembering a customer's name can make a big difference. For both beginners and experts in the field, this book provides us with the necessary tools to become unforgettable bartenders.