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A Designer's Research Manual
Jennifer Visocky O'GradyKen O'Grady
其他書名
Succeed in Design by Knowing Your Clients and What They Really Need
出版Rockport Publishers, 2009-02-01
主題Design / Graphic Arts / Commercial & CorporateDesign / Reference
ISBN15925355779781592535576
URLhttp://books.google.com.hk/books?id=ChA2vgAACAAJ&hl=&source=gbs_api
註釋Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.