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A Japanese Advertising Agency
Brian Moeran
其他書名
An Anthropology of Media and Markets
出版University of Hawaii Press, 1996-07-01
主題Business & Economics / Advertising & Promotion
ISBN08248187339780824818739
URLhttp://books.google.com.hk/books?id=Cid44llrlewC&hl=&source=gbs_api
EBookSAMPLE
註釋This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.